Dustin P. Kapper – Marketing Director & Strategic Leader

Driving Growth through Decisive Marketing Leadership

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- WORK FOR THE BEST -

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The Story

About me

I’m a results-driven marketing professional with over a decade of experience. Currently, I lead marketing at Signature Payments, driving significant growth and optimizing strategies. I hold an MBA in Strategic Marketing and dual Bachelor’s degrees in English and Philosophy. Notable achievements include boosting lead conversion by 11X and increasing website traffic by 78% through effective SEO. My expertise includes digital marketing, SEO, content creation, and UX optimization.

Dustin P. Kapper

Marketing Director | Digital Strategist

Recent Projects

Search Engine Success for PayKings

Implemented an SEO strategy that resulted in a 78% increase in website traffic and added $1.6M in value. Enhanced online visibility through targeted content and optimization.

Skills Used
Product Marketing
SEO
Content Marketing
Integrity Payments Group Sales Environment

Developed a sales environment and outreach strategy, streamlining processes with HubSpot dashboarding. Improved sales performance and automated marketing workflows for increased efficiency.

Skills Used
HubSpot
Sales Strategy
Analytics Integration
Organic Traffic Boost at Zen Payments

Achieved an 8X increase in organic keywords and traffic, valued at $30K per month. Optimized blog content and landing pages to drive significant traffic and improve search rankings.

Skills Used
Semrush
Analytics
Content Optimization
Admired HIPAA Compliance Integration

Managed the marketing strategy, development, and implementation of a B2C digital healthcare platform from early stages to product launch. During this time, I researched HIPAA regulations and ensured each marketing channel was equipped with compliant tracking for remarketing and lead capture efforts.

Skills Used
Management
Startup
Compliance

My Skills

Product Marketing

SEO

Email Marketing

Project Management

Communication

Strategic Growth

Website Development

Omni-Channel Integration

Lead Generation

Budget Optimization

Technologies

I excel in leveraging advanced technologies to drive effective marketing strategies. My expertise includes managing analytics, automations, and research platforms to enhance user engagement and streamline processes.

All growth depends on constant learning, and I employ testing and optimization techniques consistently to refine user experiences and maximize conversion rates. 

Google Ads

Google Ads

Google Analytics

Google Analytics

Meta Business Suite

Meta Business Suite

HTML

HTML

WordPress

WordPress

FIGMA

FIGMA

Ahrefs

Semrush

Semrush

asana

Asana

Salesforce

HubSpot

Services We Provide

Marketing Strategy & Execution

Develops and executes comprehensive marketing strategies to boost lead conversion, profitability, and brand visibility across all platforms.

UX Design & Optimization

Revamps websites for improved user experience and optimized conversion channels, ensuring engaging and effective digital presence.

SEO & Content Optimization

Enhances website traffic and search rankings through targeted SEO and optimized content strategies for improved online visibility.

Analytics & Reporting

Integrates analytics tools for real-time reporting and actionable insights to drive strategic marketing decisions.

Sales & Lead Generation

Creates effective sales processes and lead generation strategies to increase conversion rates and maximize lifetime value.

Product Launch & Promotion

Promotes new and existing products with tailored strategies to maximize reach and impact in target markets.

Trusted by Industry Leaders

Cynthia Vardhan Headshot
Dustin is a national treasure. He is full of great ideas and the energy and optimism to get them done. He was able to channel the voice of the company and build a lasting brand that resonated with customers, and his ability to organize data and produce reports transformed our understanding of analytics throughout the organization.
Cynthia Vardhan

Federal Senior Technical Writer at HDR

Sean Graham Headshot
Working with Dustin was a game-changer for our team. His ability to swiftly organize our resources and strategically guide our project was nothing short of impressive. Dustin’s leadership directly resulted in a massive increase in profitable leads, driving our success far beyond expectations. His expertise and dedication are invaluable assets to any project.
Sean Graham

CEO at Maven Equities

Kyle Hall Headshot
Dustin has been a driving force behind the success of each company we’ve worked with. His deep expertise in marketing has not only helped businesses grow but has also elevated each brand to new heights. He’s a natural leader who fosters collaboration and trust within the team, making everyone feel valued and empowered.
Kyle Hall

Owner at PayKings

Let's talk

Let’s connect and start something great together!

LinkedIn

linkedin.com/in/dustin-kapper

Phone

(727) 643-4993

Email

[email protected]

© 2024 Dustin Kapper. All rights reserved.